The notion of celebrating Diversity builds on last year’s theme of ’Come Together’ and is at the heart of Eurovision values: it is all inclusive and all about countries around Europe, and beyond, joining together to celebrate both our common ground and our unique differences, as well as some great music. 

We started looking for the symbol that would be authentic for Ukrainian culture as well as identify mission of the contest. Therefore, as a basis for Eurovision - 2017 visual identity we have chosen traditional ukrainian necklace, elements of which symbolise participants of the contest. Bead after bead, countries, which take part in Eurovision, together create a captivating celebration of music.

"Our main desire was to bring the image of the traditional Ukrainian culture to a new level, to make it clear for the new audiences."

Denis Gerasko

co-founder of the Republique