Uber. Global campaign to support Ukraine

Ukraine is going through the hardest time right now, fighting Russian invaders, surviving bombs and blackouts, losing the best people. And while the war is a reality for Ukrainians, it is the stuff of headlines for the rest of the world. Sometimes at the forefront of the debate. Sometimes, news about celebrities is more interesting. People get used to someone else's wars.

To tell the stories in war, it’s critical to work with people who understand the context. The subject is extremely delicate. That’s why the Uber team sought out a Ukrainian agency to handle the task.

Banda has previously worked with Uber Ukraine, created a global “Be brave like Ukraine” campaign, been named the most effective independent creative agency in the world, and has offices in both Kyiv and Los Angeles. The Uber team reached us, and the work began. In Kyiv, Berlin, Milan, Barcelona, Amsterdam, NY and LA, while one has 10 a.m. and the other one 6 p.m., two teams united for a great common goal.

When Russians invaded Ukraine, people were stunned and paralysed. Some needed to get home to their families, to flee an occupation, or to cross the border. People needed transportation more than ever before, and many drivers chose to keep providing it: voluntarily, over long distances, risking their lives to save others.

We combed through the news, tweets and posts, conducted personal interviews, and discovered numerous breathtaking stories like that. A man drove an elderly couple from Kyiv to the Polish border. Naturally, for free. And a man who evacuated people from Bucha while Russians were there. And a woman who went right up to the front lines to rescue a family with two children and three cats. For the filming, we chose three drivers. But stories like theirs happen in Ukraine everyday. Thousands that we don’t even know about. 
 

From this moment on, there is an obsessive babbler in your head who makes you distracted, unfocused, and irritable. We did research and found that in fact, the obsessive babbler is a global problem for Americans.

This swarm of anxious thoughts gets out of hand and changes the way you think. But the worst thing this sneaky babbler does is that you burn out and lose your creativity and inspiration to do what you love. Isn't that the worst feeling in the world? We think it is!